Inside May 2026 Issue

Anyone asking about the health of golf in Singapore should just look at the response for the 2026 Golf Asia Masters. As a social tournament held once a year, it has grown from strength to strength. The fact that it was over-subscribed with many on the waiting list reflects a healthy barometer to the state of the game here. But the popularity of golf from a participation perspective is no indication of what golf retail is going through. After the flash brought on by the pandemic, selling golf gear is as challenging as ever. This month's cover story on Steven Lee of Leonian gives us an idea of what it takes to ride this wave. As a sales veteran with many years under his belt, Steven is as equipped as any to stay upright through these times. We wish him all the best.